
Science and Social Media - Part IV (the end)
After looking in a previous post at some of the technological reasons behind the success of social networks, let us now consider what the new wealth of this social era is, and what opportunities and risks it creates for science. 4 The new wealth: data and the stream In the scenario described so far, the new wealth consists partly of data and their ownership, and partly of the possibility of sharing them and keeping this continuous flow, the so-called stream, constantly updated. Data ownership can be fairly easily connected to economic wealth: statistical and IT tools for exploring data (data mining) make it possible to extract valuable information that can be used strategically in economic contexts. This action is also promoted at intercontinental level, in the United States and Europe, through initiatives that spread open data policies, meaning policies that encourage opening data to everyone. See the two Italian examples at national and regional level. The data flow, or stream, is equally valuable because it attracts a large number of users: this is what happens on Facebook when users check their wall for friends’ updates. This guarantees a constant user presence, to whom advertising messages can be delivered and who can also be directed toward content of interest, such as advertising or online shopping sites. In this context, we will focus on the aspects most closely related to science. ...


