“Equity-based crowdfunding” refers to cases in which an online investment is used to purchase an actual equity stake in a company: in this case, the “reward” for the funding consists of the full set of financial and administrative rights deriving from participation in the business.
This is how the CONSOB guide to equity crowdfunding begins. It is intended for anyone interested in the startup world, perhaps even planning to launch one, who wants to understand where to start.
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